Hudson Improvement Privacy Policy

Applicability

This Privacy Policy describes how Hudson Improvement treats personal information collected from customers and prospective clients on its websites (including hudsonimprovement.com), social media profiles, and through any mobile applications or electronic communication channels it may utilize (collectively, the Platforms). This policy also applies to information collected during in-person consultations, service calls, and when providing estimates or signing contracts. Your use of the Platforms or engagement with our services indicates your agreement to our collection, use, and disclosure of your information as described in this Privacy Policy.

Notice at Collection

We collect various types of information from and about you.

Category of Information

Examples of Information Collected

Shared for Cross-Contextual Behavioral Advertising?

Contact Information

Name, mailing address, email addresses, phone numbers. Used to manage your requests, provide estimates, schedule services, and send service-related updates or promotional communications (if you opt-in).

In some cases.

Property & Project Information

Details about your property (address, type of dwelling, age, photos, or descriptions of the project scope, e.g., roof size, repair needs). Used to generate accurate service quotes and perform requested services.

No.

Payment Information

Debit or credit card numbers and banking details. Collected only when you purchase or finance services to manage payment for the construction or home improvement project.

No.

Information You Submit Online

Information posted when you interact with us on social media or in customer service inquiries, reviews, or chat features.

In some cases.

Device & Location Information

Type of device and browser you use, IP address, and location data when accessing our Platforms. Used for website analytics and to help confirm service area feasibility.

In some cases.

Platform Usage Information

Browsing activity, how you interact with our websites, the services you inquire about, and search terms entered.

In some cases.

To learn how to modify your cross-contextual advertising preferences, please view our Notice of Right to Opt-out of Sharing for Cross-Contextual Behavioral Advertising below.

How We Use Your Information

We use your information for the following business purposes:

To Provide Services and Estimates: This includes generating project quotes, scheduling appointments, performing the agreed-upon home improvement or construction services, and processing returns or warranty claims. It also covers sending you service-related communications like e-receipts, appointment confirmations, or project updates (via email, SMS, or phone).

To Improve Our Services and Platforms: We may use your information to enhance our website experience, streamline our service processes, and better understand client interests and preferences regarding home improvement services.

To Respond to Your Requests: This covers responding to all customer inquiries, estimate requests, warranty claims, and service questions.

To Communicate About Our Relationship: We may contact you regarding your account, project status, service contracts, this Policy, or our Platform Terms & Conditions.

For Marketing Purposes: We may provide you with information about new services, special offers, or maintenance promotions. We may also serve personalized or non-personalized advertisements.

For Security and Fraud Prevention: We use your information to protect our company, clients, and Platforms, as well as to investigate potential fraud or violations of applicable laws or contracts.

As Otherwise Permitted by Law: We may use information as required by legal obligations or as we may otherwise notify you.

How We Collect Information

We collect information in different ways:

Directly From You, Online or Offline: This includes when you fill out a contact form for an estimate, sign up for our newsletter, create a client account, enter a service contract, or contact our customer service.

Passively: We use tracking tools like browser cookies, pixels, and web beacons to collect information about your interaction with our Platforms, including your browsing behavior and service inquiries. We may also use surveillance cameras at our office or secure facilities.

From Third Parties: We may receive information about you from social media platforms, partners who refer your business to us, or other sources.

We Combine Information: We may combine information we collect from different sources, including offline and online data, and information across multiple devices.

How We Disclose Information

We disclose information as described here:

With Our Affiliated Organizations: We may share information with parent, subsidiary, or affiliated companies for business and operational purposes.

With Third Parties Who Perform Services for Us: We share information with service providers such as payment processors, marketing providers, IT support, financial institutions, and legal advisors who assist us in operating our business and providing services.

For Cross-Contextual Behavioral Advertising: We may share certain information with third parties to provide cross-contextual behavioral advertising, as outlined in the table above.

With Any Successor to All or Part of Our Business: If Hudson Improvement is sold, merged, or undergoes a similar business transaction, client information may be transferred as part of that transaction.

To Comply with the Law or Protect Ourselves: We will disclose information if required to comply with a court order or subpoena, or if requested by a government agency. We may also share information to investigate potential fraud or to enforce our legal rights.

Your Choices and Privacy Rights

Your Choices

Marketing Opt-Out: You can opt out of receiving our marketing emails or SMS messages by following the instructions in any promotional message you receive from us.

Cookies and Tracking Tools: You can control cookies and tracking tools through your browser settings. Blocking cookies may cause certain features on our sites to not work properly.

Cross-Contextual Behavioral Advertising Opt-Out: You can opt out of the sharing of your personal information for cross-contextual behavioral advertising by clicking on "Do not Sell or Share My Personal Information" (link to be provided on the website) and adjusting the settings. We will also respond to the Global Privacy Control signal.

Your Privacy Rights

If you live in California, Colorado, Connecticut, Virginia, or a state with similar consumer rights, you have legal rights that may include:

Access: To learn the categories and specific pieces of information we collect and use about you.

Deletion: To request that we delete personal information we have collected from you, subject to certain legal exceptions.

Correction: To ask us to fix inaccurate personal information we maintain about you.

Non-retaliation: Not to be discriminated against for exercising your privacy rights.

You can exercise these rights by contacting us using the information in the "You Can Contact Us" section below. We will take steps to verify your request before processing it.

Security and Third-Party Links

Security Measures: We use reasonable security measures to protect your information. However, no data transmission over the Internet can be guaranteed to be 100% secure.

Third-Party Links: Our Platforms may link to third-party sites or tools we do not control (e.g., a payment portal or a hardware supplier's site). We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies carefully.

Children's Privacy

Our Platforms and services are meant for adults, typically property owners or decision-makers. We do not knowingly collect personally identifiable data from children under 13. If you are a parent or legal guardian and believe your child has given us information, please contact us.

You Can Contact Us

If you have additional questions about our privacy practices or wish to exercise your privacy rights, you can reach us by email.